The innovative new study shows DOOH impacts memory encoding by an average of 22% across the sales funnel
The multi-year partnership will see the AOC look to engage, inspire and unite Australians
Canberra Airport is one of the key transport hubs in Australia
The company recently launched campaigns for Nike x JD Sports and Neds in Adelaide's Rundle Mall
The pilot will be rolled out across various QMS formats as a world-first study into attention in OOH environments
• The network reaches 2.6 million people a week
• QMS campaigns include Gillette Australia, Michael Hill International, ANZ and AAMI
David Sutherland moves from QMS to Veridooh in new role
• The new network encapsulates 26 square kilometres of Sydney
• She will be responsible for leading the agency sales teams in Victoria and South Australia
• They also spoke about the economic potential of metaverse
• The business is set to extend market growth and leadership in Australia’s DOOH industry
• The global-first study is set for release later this year
• Visitor numbers in Sydney’s CBD were 90% of average 2019 levels
