The expansion comes as QMS' relationship with sales representation company, Medianest, concludes this month.
The appointment covers two shopping centre locations in Melbourne’s eastern suburbs as well as QMS’ first digital billboard in Tasmania.
A raft of recent agreements will expand QMS’ digital large format network in NSW by more than 40%.
Dean Norbiato said VIVID is "an important partnership for the Kia brand to showcase our technology story."
The Olympics and Paralympics allow brands to associate with athletes and the fans who adore them.
The agreement takes effect on 3 June 2024.
The agreement takes effect on 3 June 2024, and covers six locations along James Ruse Drive.
Rigby left his previous role as oOh!media's group revenue director earlier this year.
The Paris 2024 Digital Screen Network is set to reach more than 80% of adults.
"It’s about combining two broadcast channels to deliver maximum audience reach and campaign effectiveness."
QMS' general manager, City of Sydney, said the numbers demonstrate why Sydney is a major event capital.
In 2023, the Mardi Gras parade saw Oxford Street record a 78% audience increase.
In 93 years, the Good Friday Appeal has raised over $444 million for sick children and their families
Tennille Burt: "QMS is proud to play a small role in supporting Vision Australia to help make that happen."
