In Australia, this was solely activated by QMS in Melbourne from 10th-16th December.
“This dynamic campaign is a prime example of a major brand relating to their consumers"
The merger will establish the largest multi-media advertising group in the country.
• The proposed merger would see QMS merge its NZ out-of-home, digital media and production businesses
• It is located at the gateway to the Mornington Peninsula
Labelled Yarra Promenade, the site stands tall amongst the city skyline.
Inaugural advertisers on The Victoria include Network Ten, Maserati, ANZ, 7/11 and Vodafone.
The campaign uses drive time data pulled from a short stretch of road running past key QMS digital billboards.
QMS Media has announced its financial results for the 12 months to June 30, 2018 (FY18).
It is expected that the transaction will formally complete in the last quarter of this calendar year.
'I am incredibly proud of the momentum we have been achieving in Sydney.'
The tongue-in-cheek concept forms part of a larger campaign for News.com.au.
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