pureprofile
Showing 1 - 10 of 15 results
IAB: Australians research more before buying as budgets tighten
IAB Australia and Pureprofile research shows shoppers are checking more sources before spending.
by Mediaweek – Jul 6, 2026
Pureprofile appoints Christina Statescu as VP Sales US
The ASX-listed insights firm is doubling down on America, with US revenue tracking at 2.5x the size of FY24.
by Mediaweek – Jun 23, 2026
Pureprofile promotes Niamh Fitzpatrick to CPTO
It comes as the company expands its product and technology leadership as it scales globally.
by Mediaweek – Mar 31, 2026
Forget the full season: Why Gen Z is ghosting traditional sports sponsorships for 'vibe-check' marketing
This generation's influence is firmly shaping culture in 2026.
by Mellyza Tanoto – Feb 26, 2026
Pureprofile acquires CRNRSTONE to level up its ‘current quantitative service offering’
The acquisition will allow Pureprofile to offer both quantitative and qualitative services under one roof.
by Vihan Mathur – Feb 17, 2026
Australians back the social media ban, we just don’t think it’ll work
Support isn't the problem. It is a straight-out belief that it just won't work.
by Vihan Mathur – Dec 9, 2025
The Growth Distillery and Pureprofile reveal five travel booking intent signals
Jessica Folkard: 'Marketers should focus on identifying and targeting confident consumers who move decisively through the purchase journey.'
by Alisha Buaya – Sep 9, 2025
Pureprofile launches AI-Powered message testing platform
Young Ham: 'It’s more than just a faster way to gather insights; it’s a fundamentally new way of making creative and strategic decisions.'
by Alisha Buaya – Aug 1, 2025
Shoppers want discounts for data – but expect transparency in return
Martin Filz: 'Marketers need to stay on top of these audience behaviours and motivations to think more holistically about what value looks like and where their audiences are making those judgments.'
by Alisha Buaya – Jul 15, 2025
Pureprofile launches self-serve data and insights solutions aimed at brands and researchers
Martin Filz: 'Datarubico’s solutions empower organisations to gather insights faster, manage costs more effectively, and make smarter decisions with confidence.'
by Alisha Buaya – May 28, 2025
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