pureprofile
Showing 1 - 10 of 18 results
Pureprofile nominates Michelle Kvello as Liz Smith retires
Michelle Kvello faces a shareholder vote at the October AGM, when Liz Smith will leave the research company's board seat
by Staff Writer – 3 hours ago
Creators now drive brand discovery for six in ten Australians
IAB Australia finds creator influence rises sharply among under-40s, while Australians remain cautious about AI-led creator discovery.
by Tom Gosby – Sep 16, 2026
Samsung’s $3,899 Fold8 Ultra fronts a five-device Galaxy blitz
Samsung has unveiled three foldables and two smartwatches, with Australian prices reaching $3,899.
by Staff Writer – Jul 22, 2026
IAB: Australians research more before buying as budgets tighten
IAB Australia and Pureprofile research shows shoppers are checking more sources before spending.
by Mediaweek – Jul 6, 2026
Pureprofile appoints Christina Statescu as VP Sales US
The ASX-listed insights firm is doubling down on America, with US revenue tracking at 2.5x the size of FY24.
by Mediaweek – Jun 23, 2026
Pureprofile promotes Niamh Fitzpatrick to CPTO
It comes as the company expands its product and technology leadership as it scales globally.
by Mediaweek – Mar 31, 2026
Forget the full season: Why Gen Z is ghosting traditional sports sponsorships for 'vibe-check' marketing
This generation's influence is firmly shaping culture in 2026.
by Mellyza Tanoto – Feb 26, 2026
Pureprofile acquires CRNRSTONE to level up its ‘current quantitative service offering’
The acquisition will allow Pureprofile to offer both quantitative and qualitative services under one roof.
by Vihan Mathur – Feb 17, 2026
Australians back the social media ban, we just don’t think it’ll work
Support isn't the problem. It is a straight-out belief that it just won't work.
by Vihan Mathur – Dec 9, 2025
The Growth Distillery and Pureprofile reveal five travel booking intent signals
Jessica Folkard: 'Marketers should focus on identifying and targeting confident consumers who move decisively through the purchase journey.'
by Alisha Buaya – Sep 9, 2025
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