The toy bricks brand recorded a global media spend of $467 million last year.
Andy Fergusson: "Over many years, she’s proven to be extremely talented and creatively ambitious."
The move marks the end of its long-standing relationship with Dentsu Creative which began in 2015.
James Beswick and Rowan Foxcroft also join as associate creative directors.
"Instead of your typical CMOs, we're really shaping to be able to service the needs of the chief customer officer ... as...
"We’re aiming to engage sports organisations, coaches, businesses and all levels of government to make the change needed."
• Publicis Worldwide will lead Swimming Australia’s marketing strategy
• Keenan most recently having spent two years as CEO of Red Rooster
• Partners with Dare Iced Coffee to grow reach in esports
• Alarcon most recently worked at Fairfax Events & Entertainment as content director
• Preston is the founder of multi-award winning independent media agency Match Media.
Publicis Media and its agencies will share 25 interns in total.
The 6 Second Video proprietary product will be available across all platforms in ANZ.
The COO role will not be replaced.