Pitch-Chella
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Winners announced for IMAA's 2025 Pitch-Chella event recognises emerging indie talent
Nicole Moore: 'The standard of the entries was excellent - so many strategically thoughtful and creative ideas for how to amplify our work.'
by Alisha Buaya – Jul 18, 2025

IMAA announce the eight finalists of Pitch-Chella 2025
Teams prepared a pitch for the charity’s paid and earned media, showcasing innovative solutions to amplify the charity brand and its work in helping to solve Australia’s homelessness crisis.
by Alisha Buaya – Jun 26, 2025

IMAA unveils 2025 Pitch-Chella participants
Independent Media Agencies of Australia (IMAA) has announced the 18 agencies participating in its 2025 Pitch-Chella initiative, with teams set to pitch campaigns for national charity Mission Australia.
by Tom Gosby – May 29, 2025

IMAA opens applications for second Pitch-Chella program
Mike Wilson: 'We're looking for innovative, cross-channel thinking; from traditional and digital media to unexpected activations and social-led storytelling.'
by Alisha Buaya – May 6, 2025

Enigma team crowned winner of IMAA's inaugural Pitch-Chella program
Enigma's concept was inspired by the global hit TV show Shark Tank.
by Alisha Buaya – Sep 19, 2024

IMAA reveals the eight finalists of its inaugural Pitch-Chella initiative
Sam Buchanan: "Each pitch demonstrated a high level of creativity and innovation, and a deep understanding of the brief, target audience and desired result."
by Alisha Buaya – Aug 28, 2024

IMAA reveals inaugural Pitch-Chella participants
The participating teams will pitch campaigns for the Northern Territory Indigenous Business Network and the Waves of Wellness Foundation.
by Alisha Buaya – Jul 25, 2024

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