News Corp Australia now talking about engaged reach: readers who come to the homepage every day and are not accidental clicks.
La Rosa most recently worked at the Seven Network as head of commercial data and programmatic.
The free news & lifestyle division encompasses news.com.au and lifestyle sites such as Escape, Taste.com.au and Body+Soul.
"We will be the first people in the world who actually turn ScrollX shoppable.”
“The real benefit is that your customers are able to shop right from the point of inspiration.”
"We understand that every marketer’s goal is to connect meaningfully with their audience."
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
D_Coded is News Corp’s annual digital marketing event for clients, partners, marketers, media executives, and digital specialists.
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