Pippa Berlocher: "By harnessing the power of Amazon Australia’s engaged customers as well as their sophisticated AI capabilities, we're creating a truly...
The win extends essenceMediacom's remit; it has held the New Zealand business since 2010. Initiative was the Australian incumbent.
James joins the GroupM agency from Initiative Melbourne, where she worked as managing director.
The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
"A partnership like this has effectively zero wastage and maximum attention, which makes it such a valuable opportunity to be part of."
In his last three years as CIO, Thomas had been managing 240 people and almost $1bn in billings.
