• New activities have been added, including partner and umpire skills
• ekaterra's core brands include Lipton, PG Tips, Pukka, and T2
• PHD will be responsible for all offline and online media activity effective immediately
• Beely will lead the continued growth of PHD's digital offering in the market
• Digital ad fraud, PHD, OMD Sydney, iHeartRadio, the Melbourne theatre industry, Young Rock, and First Day
"From an agency perspective, it's going to be a really good new kind of solution."
• Long will report to chief product officer, Alex Pacey while Baker will report into Long
• The PHD network is part of the Omnicom Media Group
• Lucy Formosa Morgan and Stuart Bailey now joint Managing Directors
• IPG Mediabrands has announced the appointment of Mark Coad to CEO IPG Mediabrands Australia.
Hawkins joins PHD from dentsu X, where he was managing director, APAC.
The partnership was launched last month with a flash mob of 30 dinosaurs invading Martin Place.
Mediaweek TV on Sky News Business, December 21 2017
Omnicom Australia exec changes: Toby Hack to CEO of PHD International and Mark Jarrett to be MD of PHD Australia
