Anthony Crewes: 'With this campaign, we wanted to deliver a message that really resonates with the daily grind.'
Paul Nagy: 'The visuals and motion used in these installations have managed to genuinely stop people who are passing by - while...
Williams will lead a creative department of over 30 creatives across Melbourne and Sydney.
"The aim is to change the perception of what a 'game face' should be – moving away from intimidation to empowerment."
"Cuddly as a brand was a little disconnected from modern audiences."
