• Jackson joined Nova Entertainment (then DMG Radio) in November 2010
Plus: How Covid affected smoothfm and what the future looks like
Marketing spends, best ever results, performance bonuses and lots more secret radio business
All-stars breakfasts plus Kate, Tim and Joel & Smallzy keep Nova performing above expectations
“When you are doing really badly don’t be over-pessimistic about it”
ARN’s Ciaran Davis, Nova’s Paul Jackson plus SCA & Nine Radio highlights
'The new campaign celebrates what our listeners love about the Nova brand'
• 2021 marketing plans and how the audience warmed to new drive guy
• Paul Jackson on hiring Joel Creasy and how he changed drive
• ‘smooth and Nova are rock solid, steady and on the right trajectory’
• New TVCs, new logo for the FM brand that dominates major markets
‘Melbourne ratings now indication of what market should look like’
Plus how the music brand originally built its audience from weekends
Paul Jackson: Group program director Nova Entertainment
