OMG would be interested in joining the Video Futures Collective if the opportunity is extended to media agencies.
Media owners and agencies can view the incremental reach of BVOD audiences when added to web and app audiences.
Agencies would not switch to VOZ as a trading currency until it achieves gold standard certification.
The new VOZ Total TV data will rank the Top 30 programs for the previous night by national reach.
Domain, TikTok, Disney, Margot Robbie, Netflix, Marcia Hines, Grant Denyer, Sports streaming in Australia booms
Changes mean no TV ratings until after 11.30am daily, only national figures, reach is the new norm
Sadler: "We are supportive of OzTam and VOZ, but we're also inquisitive and we are exploring avenues around the Video Future Collective."
Foxtel is partnering with VideoAmp
Halligan’s appointment is effective from 27 November 2023
Van den Biezenbos: "VOZ Streaming supports OzTAM’s mission to deliver a world class all-screen audience measurement service"
State Of Origin ratings from every year since OzTAM took over management of TV ratings
Doug Peiffer welcomes Kayo Sports to OzTAM as he farewells the business
Peiffer’s last day will be 1 July 2023
