“I haven’t had an increased budget since the day I started at Michael Hill. I had exactly the same marketing spend when...
Laura Nice, co-CEO of OMD Australia, said it was a "mutual decision."
Plus: Why scaling Bear Meets Eagle on Fire is an exercise in "influence and potency, it’s not in headcount ... you can...
"I truly believe that you need to have lived experience to become the full package.”
The second instalment of work, and first TVC, from +61 has dropped.
OMD united two rival radio networks, Nova Entertainment and ARN, to come together and promote the campaign on air.
Brent Smart: "I love how ambitious, yet simple this work is."
The account was last up for review in 2020 and saw OMD reappointed.
The work launching the platform uses Dorothea Mackellar’s iconic poem ‘My Country’.
Amanda Nakad: “We know how much our customers love footy."
Cronk relocates from New York to rejoin OMD, bringing over 20 years of industry experience across the US and Australian markets.
Richard Williams: "There is no grey area."
Wavemaker followed in second place with a total new business value of +$1.3 billion following successful retentions
The network showcased its "massive" new announcements for the year ahead as part of the SXSW Sydney