• The Our Green and Gold campaign tapped into the 2021 Summer Olympics
• The industry saw a total increase of 24% in net media revenue in 2021
• Digital OOH (DOOH) revenue accounts for 58.8% of total net media revenue year-to-date
• They also join members of the industry's audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure)
• The partnerships are with Premium Content Alliance, Commercial Radio Australia, Outdoor Media Association, and Boomtown
Council of agency executives collaborate on making outdoor easier to buy
• This Remembrance Day OOH signs controlled by OMA members will display the RSL’s message
• The report shows the impact of OMA’s policy in limiting public exposure to discretionary food and drinks
• Year-to-date revenue has increased 29.3 per cent
• Advertising seen on classic signs is just as impactful as a 30 second radio ad or 15 second TV ad
• The competition attracted 36 submissions from OMA members
• Total net media revenue was $374.7 million, up 22.1 per cent
• Year-to-date revenue has increased 22 per cent and is sitting at $374.6 million
• Overall advertising spend in April 2021 is 20% above what was recorded in April 2020
