Council of agency executives collaborate on making outdoor easier to buy
• This Remembrance Day OOH signs controlled by OMA members will display the RSL’s message
• The report shows the impact of OMA’s policy in limiting public exposure to discretionary food and drinks
• Year-to-date revenue has increased 29.3 per cent
• Advertising seen on classic signs is just as impactful as a 30 second radio ad or 15 second TV ad
• The competition attracted 36 submissions from OMA members
• Total net media revenue was $374.7 million, up 22.1 per cent
• Year-to-date revenue has increased 22 per cent and is sitting at $374.6 million
• Overall advertising spend in April 2021 is 20% above what was recorded in April 2020
• Val Morgan Outdoor is a 100 per cent digital OOH advertising business
• Light Up the Dawn is an RSL initiative
• 'Light up the dawn' takes place on the 25th of April at 6am
• Charmaine Moldrich, OMA CEO, comments
• Charmaine Moldrich CEO, OMA comments
