Unconfirmed reports indicate that both companies are offering close to half a billion dollars.
A variety of images will run across digital signage nationwide to raise awareness about populations in decline.
The upgrades are the start of the next phase of growth plans for oOh!'s Study network.
• APN Outdoor also ready to pounce on acquisition opportunities as James Warburton confirmed recently
It follows from an earlier campaign run by oOh! since mid-March.
'We can now offer advertisers the opportunity to reach Qantas flyers at every stage of their journey.'
'Seedooh gives us access to accurate, automated, transparent and data-driven reporting'
• Road and retail continued to deliver double-digit revenue growth
The out-of-home industry's leaders give their highlights of 2017
'We are going for executives and anyone earning over $150,000 per year'
The mobile-first platform follows oOh!’s acquisitions of Executive Channel, Inlink and Junkee
More than half of group revenue is derived from digital assets
This compares favourably to other media mixes
The move is the latest step in oOh!'s content play
