NRL started on a high in Vegas, AFL ended with 700k+ watching final eight take shape
Ashley Hughes: "Reds has been a sponsor of the Roosters for years, but this is the first campaign we have created celebrating...
Other new TV deals: More British football on Sky, NBC’s NBA dunk + NRL and AFL rights opportunities.
Nine scores: 3.65m national average audience, BVOD audience pushes close to 900,000.
"The evolution of sports fandom in Australia offers brands a unique opportunity to connect with a diverse and passionate audience."
Just over midway through their respective seasons, four sporting leagues are achieving record season audiences across Foxtel platforms.
"We wanted the platform to deliver something of real value to footy fans and tangibly demonstrate Youi’s connection to the game."
Nine posts Women’s State of Origin record growth with close to 1m watching Game 1.
Also: ANZAC Day Services on Nine, Seven and ABC.
alt/shift will take on the home builder brand's creative, PR, content, and social account.
The sponsorship announcement follows Round One at Allegiant Stadium in Las Vegas.
Meta, Shane Drumgold, Linda Reynolds, Apple hit with antitrust fine, The Brothers Sun, Fox / Disney / Warner Bros sports venture
Media who’s who at the weekend NRL matches at Allegiant Stadium, Sin City
Las Vegas game sees this sports veteran just a little bit nervous: ‘The NRL is ready for this stage’
