• Nickelodeon will host special events at eight BBL matches throughout the season
• Interactive App will offer full episodes, educational games and surprises
Robbins will manage the creative and business operations at Nickelodeon.
The 20-part 30-minute series will premiere in the US on October 8 .
The SpongeBob Challenge is a memory game for kids.
'The future of our business depends on being close to the audience.'
• One-third of all grandparents contribute to the costs of raising their grandchildren
Over the next week Nickelodeon will also slime UM, Wavemaker, MCN, Ikon, DenstuX and Carat.
'If kids TV content quotas do change I hope networks will still realise the importance of kids audiences'
The two-day event will be held in Chicago this June.
• PAW Patrol, Shimmer and Shine, Nella the Princess Knight, JoJo Siwa and SpongeBob feature in all-star presentation
It follows the success of the partnership during 2017-17 season of BBL
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Full list of Mediaweek Industry Awards 2018 Winners