The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
"We as marketers need to really think creatively about how we can target where that wealth is."
“The win today highlights the importance of journalism and our ability to build a better Australia for all Australians."
The Brighter Side is an eight-week TV series that will air on 10 from Saturday.
Foxtel and Binge numbers slip, Kayo climbs, price rises lift revenues, $13m spend on Hubbl launch
"I fundamentally believe that leadership is not a position, it's a behaviour."
“You watch your team start to mirror that and start to feel a bit more confident."
Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
"We had an 11% increase in purchase intent – and that's one of the most ridiculous numbers I've seen in five years."
Schools Hub, a data-rich interactive tool featuring the NAPLAN performance of schools over the past five years, will also be released this...
"I'm all for giving people a shot if they just want to do the job.”
In the 'messy middle' of the consumer journey, it's up to consumers what they watch or listen to, what they read about....
"I truly believe that you need to have lived experience to become the full package.”
