Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
"We had an 11% increase in purchase intent – and that's one of the most ridiculous numbers I've seen in five years."
Schools Hub, a data-rich interactive tool featuring the NAPLAN performance of schools over the past five years, will also be released this...
"I'm all for giving people a shot if they just want to do the job.”
In the 'messy middle' of the consumer journey, it's up to consumers what they watch or listen to, what they read about....
"I truly believe that you need to have lived experience to become the full package.”
NRMA's Michelle Klein: “Our claims data shows there has been a 48% increase in the number of incidents on the Bruce Highway...
"Shaping that conversation for the brand and shaping how people perceive it is really important."
The findings present an opportunity for brands to step up to the plate, News Corp said.
"That's quite refreshing for a lot of people, if you can just be human about stuff."
"I have come to give myself less credit for where I am today and give circumstances more credit."
Bardsley recently joined Uber from Cashrewards, Mediaweek recently revealed.
17Hands will focus on sectors such as transport, leisure, retail, mobility, and education, starting with foundation client Beam.
The prize is open to all Australian writers, regardless of age.
