The updated guide includes new sections on influencer marketing, gaming, experiential, and evolving audio platforms.
"The industry purpose of 'We Are The Changers' has permeated agencies, and many of us are trying to think about reaching people...
Signature Judges were introduced at last year's MFA Awards to provide a strong advertiser voice to lead judging and ensure the focus...
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
The Seven Network also returns as the Grand Prix Sponsor, marking its 15th year of sponsoring the category.
MFA EX 2024 will take place in Melbourne on Thurs 5 Sept at The Timber Yard, and Sydney on Thurs 19 Sept...
Linda Wong: "The MFA Census reflects an industry in great health, with all key metrics showing signs of continued improvement."
IN 2023, the program had 1,700 participants and 25% of whom were marketers and media owners.
"The only thing that prevents sexual harassment and bullying is a company culture."
An average of 89,300 Australians were made redundant in each quarter between November 2022 and August 2023.
Leaders from media industry bodies shared their thoughts on 2023 and outlook for the year ahead
The MFA Awards is also set to mark its 25th anniversary in 2024
NGEN Halloween was presented by News Corp Australia
The report found the industry’s impact at $53 billion, 2.1% of Australia’s total GDP in 2022
