After famously rebranding to Meta, the tech giant has shifted its priorities to AI in line with overarching technology discourse.
The last 18 months have seen Meta undergo significant changes in the business and improved fiscal outcomes in Q2
Does the current generation value digital assets more than real-life assets?
The experience will be amplified through ads across Facebook and Instagram to encourage people to see it for themselves
The businesses have partnered to showcase a range of real-world use-cases re-imagined in a virtual setting
The report looks at consumer sentiment, marketer activations, sustainability and the next steps for this new frontier
• Mediaweek was among the first of the press to visit the Meta Experience Centre in Barangaroo
• Juma-Ross on the metaverse: "It's going be a five-to-10-year journey, and many things have to happen"
