Zara Seidler tells Mediaweek that Meta's decision is "a bit of a distraction ... we didn't foresee this happening."
Mediaweek asks: Does Meta pulling the pin have implications for advertisers?
"It has largely been the failure of media publishers to effectively monetise their businesses and build robust business models."
Plus: Facebook should be focussed on its "responsibility to all Australians"
Australia has a chance to solidify its role as a global leader in shaping the dynamics between tech giants and the news...
Miller writes that the move by Meta shows “the company’s brazen indifference to regulations."
The agreement saw 10 agree to post 6000 clips on Facebook every year
Elon Musk sues OpenAI, The Australian considers its own radio station, Darren Wick, TikTok, Pip Edwards
"The idea that research and work done by others can be taken for free is simply untenable."
Google has already begun renegotiation talks with publishers close to expiry.
Meta said the move aimed "to better align our investments to our products and services people value the most.”
Southern Cross, Network 10, Netflix, Google, Zachary Rolfe, The Summit, Australia’s Test series
Among the Australian brands and companies that have used the capability are Canva and OMG Content.
After famously rebranding to Meta, the tech giant has shifted its priorities to AI in line with overarching technology discourse.
