"Don't feel that just because somebody has this parasocial relationship with you that you owe them anything."
Joe Frazer: "A cultural shift is required in many organisations to unlock volume within social platforms."
Aussie gaming journalism, more on Paramount boss, Dream Home finale, Alex Cooper, The Twelve, Gladiator 2, David Wenham on Fake, Edge of...
Robert Ovadia's legal action against Seven, Network 10 in regional Australia, Skydance & Paramount, Brad Pitt ‘F1’ teaser trailer, Despicable Me 4.
Mogan joins from Meta's Facebook and will be the company's first COO since launching its commercial-mix modelling platform.
32% of Australians use Facebook for news, despite Meta saying news is "a small part of the Facebook experience for the vast...
The news comes after Zitcha announced its partnership with US-based Venvee last month.
Matt Kaufman joined Amazon Web Services, Starcom made key hires, and Catalano's View Media Group made five leadership appointments.
The tech giant said it has “driven significant economic activity for Australian communities and businesses" following Miller's call for a legally binding...
Most recently, Harper was creative agency partner at Meta.
The new features follow the launch of 36 Months, a campaign lobbying to increase the age of social media citizenship from 13...
On creating work that starts with mobile and extends from there: "We don’t know of any other creative agencies offering this approach."
Bruce Lehrmann, Prominence and anti-siphoning, Australian Financial Review, TV ad business, Free sports on TV, Sportsbet
"These things are designed to make creative production a lot more seamless, a lot more efficient for advertisers."
