Hickey also spoke about how influencer advertising is taking over traditional formats
Meltwater was recently ranked number 20 for Comparably Awards ‘Best Career Growth’ category
• "You're going to see a lot of athletes looking to sponsorships and ways to promote their brand on socials."
Social data behind cost of living concerns revealed
• Meltwater was also recently accredited as a Great Place to Work in Australia
• Australians are posting less about the election and voter discussion is down on social media
• The analysis looked at 119,000 social media posts and 14,000 online news and print articles
• She brings two decades of experience as a HR professional in senior regional roles
• Macquarie University is the first Australian organisation to deploy Meltwater's offering
• It will show how omnichannel marketing efforts drive engagement and exposure
Online news portals have become a mainstream source of news for Aussies, says Meltwater ANZ director David Hickey
Meltwater: A scalable, data-led media intelligence service
Local CEO Chris Janz on HuffPost's Australian launch, Foxtel CEO Richard Freudenstein on company's future
