Melanie Hoptman
Showing 1 - 5 of 5 results
The Future is First: Forecasting First-Party Data's Role in 2025
'The question isn’t whether first-party data will reshape advertising strategies—it’s how effectively businesses can harness its potential while navigating new challenges.'
by Matt Coote – Jan 16, 2025
REA Group teams up with LiveRamp to offer new data-driven advertising solutions
Rob Hudson: 'REA is committed to privacy best practices, and we continue to invest heavily in uplifting our privacy capabilities while ensuring we have appropriate consumer consent.'
by Mediaweek Admin – Nov 15, 2024
LiveRamp's Melanie Hoptman: How to master cross-channel marketing in a fragmented media landscape
'Navigating this new privacy-centric world requires robust first-party data strategies.'
by Matt Coote – Oct 31, 2024
Data collaboration is the evolution of adland measurement metrics: LiveRamp
Melanie Hoptman: "By unlocking this ability to market to, and measure, every step of a customer's journey, marketers are able to drive better results from their marketing."
by Talon Editor – Jun 21, 2024
News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
by Tess Connery – May 14, 2024
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