MD Nick Smith said: "Both bring a wealth of editorial experience and gravitas to our agency"
Among the agency's wins was the Grand Prix award for Large Agency of the Year
• News Corp Australia acquired 20 per cent of Medium Rare it did not previously own
• The extended remit follows the March 2020 launch of Noteworthy
• The magazine has extended its lead in the Food & Drink category
• Aidan will be responsible for delivering both strategic and creative solutions
• The campaign runs throughout May
• Medium Rare content agency was appointed in December 2019 by Australian Seniors
• The bi-monthly publication will be mailed directly to 150,000 customers
"With the launch of Rare Creative, we are now extending our results-driven services to key advertisers"
• Di Santo was general manager of publishing (Fashion, Luxury, Food & Home) at Bauer Media
Editor Michelle Endacott: 'We really are a first of our kind in Australia.'
'The magazine will deliver a mix of challenging, informative and human stories'
"It’s a growing sector with growing needs"
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