The content agency will also handle media sales for the retail giant.
Cullen will be responsible for developing and implementing content strategies for David Jones across a number of platforms.
Medium Rare appoints Erin McWhirter as the new editor for Foxtel magazine
Digital honours: Sydney's Medium Rare wins three awards for Qantas magazine in London
Mediaweek Industry Awards 2018: Best Australian Media CEO
Fiveaa breakfast co-host joining 10 Adelaide as news sports presenter
ABC loses head of factual as Steve Bibb departs after four years
News media readership: First data with Nielsen Digital Content Ratings
Top 10 Game Charts: Super Smash Bros. knocked off by Mario Bros.
Radio stars return for 2019 and a new networked breakfast show