'Brands must rethink their strategies, shifting from simply reaching audiences to deeply engaging with them.'
Angela Smith: "Risk, done well, is smart. It can be managed, it can be ‘calculated’."
"We now have people working in departments who don’t identify as ‘marketers’ and don’t recognise their role in ‘marketing’ ... and we...
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.
Guideline SMI data revealed ad spend dropped -2.7% but still deliver the second-largest total of annual ad spend ever recorded.
Rhodes has 25 years experience in iconic US agencies, including Goodby Silverstein & Partners, TBWA\CHIAT\DAY New York and Strawberryfrog.
The films are part of a strategy to engage audiences with the brand as smartphone sales decline globally
Michelle Klein told Mediaweek the changes aim to "reinvigorate the customer experience"
The Danish toy brand announced a slew of leadership changes and a reshuffle of business units in APAC.
The two-minute ad was directed by Australian director Kim Gehrig of Somesuch Productions.
The latest instalment of the iconic campaign skewers Boomers, Zoomers, Millennials and Gen X-ers with lamb serving as the great unifier.
The ‘Ordinary be Damned’ platform celebrates those who aspire to find rewarding ways forward.
"A really relevant spin on hydration."
