Mark Ritson

Four peak audio bodies united at Cannes Lions to present the most comprehensive global case for audio in the media mix yet.

by Natasha Lee – Jun 25, 2026

Sharyn Smith respects Mark Ritson enormously — but his dismissal of influencer marketing ignores the evidence he champions everywhere else.

by Sharyn Smith – Jun 12, 2026

One thousand staff will take part in the course, which is aimed at scaling marketing effectiveness across ANZ.

by Natasha Lee – May 5, 2026

Campaigns using audio delivered nearly double the impact for new customer acquisition, but the industry isn't joining the dots.

by Natasha Lee – Feb 19, 2026

Peter Photinos: 'We're using this event to showcase our investment in robust model evaluation, moving beyond the 'statistical witch doctor' approach of MMMs.'

by Alisha Buaya – Sep 10, 2025

How Brittain and Ritson proved radio dramatically lifts the overall effectiveness of an advertising campaign, regardless of size.

by Ciel Graham – Sep 10, 2024

Local and international speakers shared valuable insights, interesting case studies, thought-provoking ideas and outlooks for the industry.

by Frank J. Cortese – Aug 21, 2024

Capability Compass aims to address the need for continuous skills development.

by Alisha Buaya – Aug 20, 2024

SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the Palais and on the boardwalk.

by Mediaweek Admin – Jun 20, 2024

"If I was to have done something like this with one of the big global networks – and that was certainly an option on the table – I don't think that would have suited them [clients] as well as this."

by Talon Editor – Jun 12, 2024