The key executives and key content partners who keep the wheels turning at the Foxtel Group.
Mark Frain: 'Foxtel Media is committed to providing open, reliable data, so you can make the best decisions for your campaigns.'
“Richer, more accurate subscription TV data for clients who want a greater understanding.’
OzTAM’s Karen Halligan: ‘Unfortunate that Foxtel has decided to leave the primary measurement system.’
Griffiths will become executive director of planning and operations, advertising while Matthews has been appointed as executive director of advanced advertising.
Growing digital dollars as valuable content is measured accurately.
Mark Frain: "There are only a handful of people around the world able to really navigate this field."
Initial members include Foxtel Media, YouTube, Samsung Ads, Disney Advertising and SBS
The group is backed by big players in the space such as YouTube, Samsung Ads, Disney Advertising, and SBS.
Foxtel starting own industry org, beginning a ratings panel, launching Hubbl for 92% of Australians
Episode Two features Foxtel Media’s Mark Frain and EssenceMediacom’s Nick Thomas
On eve of ads arriving on Binge, Frain reveals ad loads and discusses attention and engagement
Foxtel Xplore on Kayo, Addressable Go, Fox Venues, and Dynamic Trading platform
Mark Frain claims FTA broadcasters damaging the TV experience with their on-demand
