Twisties Caviar follows the launch or Twisties Fortune and Spicy Ramen in 2024, and Twisties Donut King and Raspberry in 2023.
The Ikea Sleep Billboard was developed and executed by Maverick, Havas Host, Mindshare and Mango Communications.
Psembi Kinstan: "Trolley aunties also encourage you to be adventurous and try new things, so this character makes the perfect brand ambassador....