The Magnite Streaming SSP will provide the tools to manage and optimise 9Now inventory across multiple demand sources.
Henderson will also focus on building key relationships with demand partners and agency decision-makers.
Demand Manager will provide Tennis Australia with insights, flexibility, and control over header bidding operations.
"We developed this new feature to eliminate Prebid optimisation guesswork while still giving publishers full control"
Isoldi: "The growth of streaming over the last ten years has been astounding."
Juliette Stead: "We’re witnessing a transformation of the TV landscape as ad-supported streaming viewership"
Yael Milbank: "I’m delighted to be expanding my role at Magnite and to be leading the talented team in ANZ"
Advertising on Binge launched in March 2023
Plus: What's next for the BVOD sector
ClearLine is an ad server-agnostic solution that gives agencies direct access to premium video
"Magnite Access empowers publishers to manage, create, and transact audience segments in a variety of ways"
Magnite’s CTV and OTT clients include Nine, TVNZ, Emtek Digital and Samsung Ads
Meltwater, DoubleVerify, Triton Digital, InfoSum, TotallyAwesome and impact.com also reveal their forecasts
Magnite’s SSP capabilities will enable Brightcove to deliver revenue for these customers
