'The gaming-native CMO understands that brand love isn’t built on static marketing anymore.'
"It needs potholes, it needs distractions and cramped spaces, and perhaps even an element of motion sickness."
"Consumer expectation is currently ahead of brand realisation – especially in Australia."
The platform will allow advertisers to build and serve creative campaigns
The executive and senior appointments to the management team span across creative, product, marketing and HR
Checkmate broadcasts online tournaments for an estimated 700 million active online chess players
Lionel Sim, Sarah La Roche and Michelle Sheehan will lead the team
Livewire has also opened new offices in North America and DACH led by market heavyweights
• The company has seen early success, expanding to Mumbai, Singapore and London
• Fischer joined Livewire this year as ANZ national commercial director
• Uber Eats will get access to the gaming marketing specialists
• The partnership allows brands and marketers to engage with ANZ’s largest mobile gaming audiences
• Advertisers will be able to run their banner and video ads within AAA console games
• The global gaming marketing company welcomes Adam Fischer and Chris Johnston
