Livewire
Showing 1 - 10 of 18 results
Uber launches Backseat Arcade gaming experience
The latest instalment of ‘Can’t Do That if You’re Driving’.
by Makayla Muscat – Jan 20, 2026
Media buyers weigh in on Foxtel’s 2026 upfronts: Bold bets or measured moves?
Carolyn Northcote, David Roddick, Lisa McMillan, Michael Kay, Jay Malig, Daniela Rocchi and Sally Lawrence shared their thoughts on the biggest selling points of the subscription TV company’s presentation.
by Paul Hewett – Sep 15, 2025
Branded storytelling, gaming, new ad formats, and further innovation unveiled at Foxtel 2026 upfronts
In the Foxtel 2026 Upfronts pitch, Foxtel went hard on innovation in its pitch to advertisers with gaming front and center.
by Talon Editor – Sep 11, 2025
Gaming takes over family prime time entertainment: Livewire
The study reveals that 74% of families now play video games together regularly, with gaming prime-time occurring between 5 PM and 10 PM, especially on Saturdays.
by Talon Editor – Nov 29, 2024
Gareth Leeding: Audiences are ready and waiting for gaming-native CMO’s to rise up
'The gaming-native CMO understands that brand love isn’t built on static marketing anymore.'
by Mediaweek Admin – Oct 2, 2024
Samsung launches Clash of Commuters Fortnite with CHEP
"It needs potholes, it needs distractions and cramped spaces, and perhaps even an element of motion sickness."
by Talon Editor – May 15, 2024
Gen Alpha, Gen Z, and millennials choose gaming above other entertainment: Livewire report
"Consumer expectation is currently ahead of brand realisation – especially in Australia."
by Talon Editor – Mar 28, 2024
Livewire announces Gameview: A new adtech platform for marketers to reach gamers
The platform will allow advertisers to build and serve creative campaigns
by Mediaweek Admin – Nov 15, 2023
Livewire: Gareth Leeding, Christine Storey and Max Hegerman join gametech company
The executive and senior appointments to the management team span across creative, product, marketing and HR
by Mediaweek Admin – Jan 19, 2023
Livewire partners with VADR Media’s Checkmate to reach global chess community
Checkmate broadcasts online tournaments for an estimated 700 million active online chess players
by Mediaweek Admin – Nov 30, 2022
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