liveramp
Showing 1 - 10 of 16 results
Publicis snaps up LiveRamp for A$3.1b
The French advertising giant said the takeover is designed to enhance its data and AI capabilities.
by Vihan Mathur – May 18, 2026
Netflix moves to new ad metric as platform hits 4 millions Aussie viewers
The streaming giant is expanding ad tech, data and creative capabilities globally.
by Natasha Lee – Nov 6, 2025
The Future is First: Forecasting First-Party Data's Role in 2025
'The question isn’t whether first-party data will reshape advertising strategies—it’s how effectively businesses can harness its potential while navigating new challenges.'
by Matt Coote – Jan 16, 2025
REA Group teams up with LiveRamp to offer new data-driven advertising solutions
Rob Hudson: 'REA is committed to privacy best practices, and we continue to invest heavily in uplifting our privacy capabilities while ensuring we have appropriate consumer consent.'
by Mediaweek Admin – Nov 15, 2024
LiveRamp's Melanie Hoptman: How to master cross-channel marketing in a fragmented media landscape
'Navigating this new privacy-centric world requires robust first-party data strategies.'
by Matt Coote – Oct 31, 2024
Data collaboration is the evolution of adland measurement metrics: LiveRamp
Melanie Hoptman: "By unlocking this ability to market to, and measure, every step of a customer's journey, marketers are able to drive better results from their marketing."
by Talon Editor – Jun 21, 2024
Mediaweek’s A to Z of 2023: V is for Video Advertising
Kate Steven: "Advertisers find themselves at the juncture of a shifting video advertising landscape."
by Mediaweek Admin – Dec 17, 2023
LiveRamp and Yahoo to expand partnership
Elizabeth Herbst-Brady: "We strongly believe in authenticated addressability."
by Mediaweek Admin – Oct 18, 2023
LiveRamp announces new clean room activation and cloud-first identity capabilities
Kimberly Bloomston: "With LiveRamp, businesses are empowered to evolve their digital transformation initiatives"
by Mediaweek Admin – Oct 12, 2023
LiveRamp expands its partnership with Pinterest to offer better global integration for advertisers
Bill Watkins: "Global marketers can build better campaigns with LiveRamp and Pinterest today"
by Mediaweek Admin – Aug 9, 2023
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