Rob Hudson: 'REA is committed to privacy best practices, and we continue to invest heavily in uplifting our privacy capabilities while ensuring...
'Navigating this new privacy-centric world requires robust first-party data strategies.'
Melanie Hoptman: "By unlocking this ability to market to, and measure, every step of a customer's journey, marketers are able to drive...
Kate Steven: "Advertisers find themselves at the juncture of a shifting video advertising landscape."
Elizabeth Herbst-Brady: "We strongly believe in authenticated addressability."
Kimberly Bloomston: "With LiveRamp, businesses are empowered to evolve their digital transformation initiatives"
Bill Watkins: "Global marketers can build better campaigns with LiveRamp and Pinterest today"
"The customer has never been more critical to the health of the business," Hoptman writes
With PAIR publishers and marketers will be able to securely and privately reconcile their first-party data for marketing use cases
Enhanced data clean rooms deliver more of what marketers need to gain an edge
She explores how businesses can leverage data to protect and increase revenue in a challenging economic environment
• 10 ViacomCBS will also integrate with LiveRamp Authenticated Traffic Solution
Nine is the first wholly Australian-owned publisher to join LiveRamp’s ecosystem
