Clare Basire: "It then took teams three full days to flatten the crops and create the crop circle."
The toy bricks brand recorded a global media spend of $467 million last year.
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
McKenny replaces Angie Tutt who was senior director, head of marketing at the Lego Group for six years.
The Danish toy brand announced a slew of leadership changes and a reshuffle of business units in APAC.
Troy Taylor: "Per capita, No one buys more LEGO sets than Australians do."
