According to X’s filing, the WFA and its GARM initiative pressured members to pull advertising from the platform due to concerns about...
'The Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.'
Clare Basire: "It then took teams three full days to flatten the crops and create the crop circle."
The toy bricks brand recorded a global media spend of $467 million last year.
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
McKenny replaces Angie Tutt who was senior director, head of marketing at the Lego Group for six years.
The Danish toy brand announced a slew of leadership changes and a reshuffle of business units in APAC.
Troy Taylor: "Per capita, No one buys more LEGO sets than Australians do."
