"Even if you think no one's looking or no one cares, make content that you like."
"It's really important to think about the funnel as there are different parts of instagram for different goals."
"Being real, being authentically you is important; if a brand doesn't like that, it's a brand you probably don't want to work...
"Don't feel that just because somebody has this parasocial relationship with you that you owe them anything."
