Kim Portrate said despite the challenging conditions, the industry has "shown remarkable resilience."
"In a time when digital can feel like a gamble, TV offers advertisers a safe bet."
"Television is a rich tapestry ... it reflects our passions, our interests, and our stories, making it a medium that belongs to...
Kim Portrate tells Mediaweek: "We’ve still got a lot of work to do, we're just doing a different sort of work"
How to protect your brands and keep the CFO happy at the same time
Is the attention of 10 as valuable as the attention of 10,000? As more media platforms join the attention debate, advertisers shouldn’t...
Despite viewing options, Total TV accounts 85%+ of linear live TV, BVOD grows 20% YOY
Audiences under 40 are more attentive on BVOD than YouTube and Facebook. And the best screen is the biggest one.
ThinkTV is sharing research in a pitch to FMCG challenger brands
ThinkTV is engaging with finance marketers to drive positive business outcomes
• From Big Brother, The Block to The Bachelor and Bake Off
The result was driven by a particularly strong performance in the FTA sector.
Think TV releases new research about advertising, audience reception and sales
The Adelaide research lab behind ThinkTV's two-year study into brands & advertising
