The car was taken on a lap of Australia to see if the country is ready for electrified long-distance road travel.
The announcement answers Kia's blockbuster teaser ad launched in March.
Stuart Terry: “Australia’s auto market is ripe for something different."
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one...
"We were looking for a unique and quintessentially Aussie way to launch Kia’s most Australian product ever."
The car manufacturer is launching its activation featuring its electric EV6 GT suspended nine metres off the ground
