Karen Halligan
Showing 1 - 10 of 24 results
OzTAM to tender Total Video Measurement service
OzTAM will launch an RFP in the second half of 2026, with a decision expected in Q1 2027.
by Mediaweek – Jul 8, 2026
OzTAM Streamscape shows live broadcast TV faces pressure
The report points to rising BVOD and digital video viewing.
by Mediaweek – Apr 30, 2026
TV still rules the lounge room as OzTAM’s new data widens the lens
Despite the device boom, the box still holds 85% of in-home viewing.
by Natasha Lee – Feb 12, 2026
OzTAM adds Fetch TV as latest big data partner
Fetch TV will provide data from 700,000 households to OzTAM’s proof-of-concept project, boosting the future of TV audience measurement in Australia.
by Mediaweek – Oct 2, 2025
Australians watch 16 billion minutes of broadcast content: VOZ data
Karen Halligan: 'This report showcases not only the strength and continued evolution of television as a platform, but also the depth of data available within our VOZ database.'
by Talon Editor – Sep 17, 2025
MiQ to integrate OzTAM’s VOZ data into Sigma platform
Karen Halligan: 'This local integration with MiQ’s global Sigma tool is another step towards ensuring agencies and advertisers can work as efficiently as possible.'
by Alisha Buaya – Aug 5, 2025
Marketing perspectives: Media buyers and industry leaders on backing News Australia's All Screens
Mediaweek caught up Sam Buchanan, Lisa Squillace, Daniela Rocchi, Karen Halligan and Peter Wilson at the All Screens roll out.
by Alisha Buaya – Aug 4, 2025
UnLtd appoints four new Board Directors to strengthen industry impact
UnLtd has named four new Board Directors from across the media and marketing landscape as it prepares for its next phase of growth under new CEO Philippa Moig.
by Mediaweek – Jul 28, 2025
OzTAM integrates with Google DV360 for VOZ Streaming data service
Google DV360 has joined OzTAM’s VOZ Streaming platform, enabling programmatic access to broadcaster BVOD inventory and standardised audience measurement.
by Tom Gosby – Jul 15, 2025
Netflix joins OzTAM: a step toward unified video measurement in Australia
The development marks a critical convergence of traditional broadcast and digital video measurement.
by Natasha Lee – May 25, 2025
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