The official VOZ switchover takes place on Sunday, 29 December 2024.
Karen Halligan: 'Data governance was non-negotiable, and following a thorough tender process, Snowflake demonstrated the best approach.'
OzTAM’s Karen Halligan: ‘Unfortunate that Foxtel has decided to leave the primary measurement system.’
The new branding includes an evolution of the OzTAM logo and imagery, along with updates to key products, resources, and assets.
Agencies have been frustrated with the delay, and say “the complexities around VOZ are regularly misunderstood and underestimated."
The MFA's Sophie Madden said that "industry education and training is the next crucial step to ensure a successful rollout."
"Aggregating the scale of broadcasters’ BVOD inventory is more important than ever as we work towards Total TV trading via VOZ."
