kantar
Showing 1 - 10 of 40 results
Why do Australian marketers struggle to make the case for brand advertising?
LoopMe's James Parker on why real-time brand measurement finally lets marketers win their boardroom budget battle today.
by James Parker – Jul 10, 2026
Brand marketing matters more than ever – and it's reshaping the boardroom agenda
Twilio CMO Chris Koehler on why AI is making brand investment more critical - and how to win the boardroom argument.
by Chris Koehler – Jun 18, 2026
Ocean Spray reclaims ‘happy hour’ with 6am activation in Melbourne
The campaign builds on Ocean Spray’s broader Drink Different platform, which delivered a 26% uplift in brand consideration.
by Vihan Mathur – Mar 30, 2026
Kantar identifies targeted technology as key to growth in 2026
What exactly is fundamentally changing how people interact with the world around them.
by Makayla Muscat – Nov 20, 2025
Media Roundup: BBC chiefs resign over Trump, ABC journalists plan strike, FBI probes archive site, Netflix faces subscriber backlash, and Denmark sets social age limit
See the top industry stories trending today.
by Natasha Lee – Nov 9, 2025
Netflix moves to new ad metric as platform hits 4 millions Aussie viewers
The streaming giant is expanding ad tech, data and creative capabilities globally.
by Natasha Lee – Nov 6, 2025
Kantar warns brands: chasing clicks is killing long-term growth
The study, features insights from Dentsu, Publicis, Havas and Sunny Advertising.
by Makayla Muscat – Oct 23, 2025
YouTube now Australia's number one streaming video platform
Kantar research ranks YouTube as Australia’s top streaming platform, as Google unveils new advertising tools at Brandcast 2025.
by Mediaweek – Sep 11, 2025
Media Roundup: YouTube's D-Day, Trump's Murdoch demand, 7.30's cringe Logies pitch, Signal threatens Aussie exit, and HBO Max's solid start
See the top industry stories trending today.
by Natasha Lee – Jul 29, 2025
Kantar’s Brand Blueprint Awards crowns Tinder Australia campaign for ‘Most Effective’
Kristen Hardeman: 'Our aim was to shift perceptions by showcasing Tinder’s trust and safety features in a meaningful way.'
by Alisha Buaya – Jun 26, 2025
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