Other new members include BHP, BlackBay Lawyers, Carsales, DoubleVerify, Hismile, and MECCA.
"We as marketers need to really think creatively about how we can target where that wealth is."
Agency relationships are like a marriage, Richard Oppy proposed - "there's going to be ups and downs."
"In this challenging market, I think a lot of people out there underestimate the role of marketing as a critical driver of growth...
"There’s only so much [brands] can pass those costs onto consumers without damaging the reputation of the businesses or affecting demand."
Faulks: "Now is the time to innovate and drive growth."
Mediaweek asks: Does Meta pulling the pin have implications for advertisers?
The move is a result of community expectations of brands and government expectations that things need to change.
The rules recognise the subtle, embedded nature of influencer advertising directed at children
