The first phase of the campaign focuses on ANZ and Hendrick’s.
Total metro ad revenue (broadcast plus digital) in Q2 2024 was up 2.6% to $200.7 million.
Speakers include Howcroft, Bence, O'Connell, Creasey, Brittain, Clarkson, and Layton.
Ciaran Davis: "Our audiences keep growing to new record highs and we are delivering world-leading innovation when it comes to radio measurement."
Total broadcast radio ad revenue for the first quarter across the five major metropolitan markets was $146.75m.
Sirens founder, Eardrum’s Ralph van Dijk admitted the move was “the end of an era.”
CRA’s Jo Dick tells: ‘More opportunities now than ever. People buy it because it works’