Jessica Gilby: 'We know the Black Friday and Cyber Monday period is now the biggest shopping event of the year with consumers...
News has launched an integrated, multi-platform campaign, leveraging both its digital and print assets.
The new roles will lead the commercial strategies across sectors including Retail, Travel, and Health, Wellness & Beauty.
The campaign runs until mid-2025.
News Corp's Jessica Gilby says that the industry has had tunnel vision on how it defines success using certain media metrics.
