"We have acted quickly to effect a significant turnaround of APN Outdoor"
The Smartframe network consists of over 300 premium and small-format assets.
Acquisition 'represents an excellent outcome for our shareholders, staff and partners', says Warburton.
The campaign launched this week in Sydney, Melbourne and Brisbane.
JCDecaux said acquiring APN Outdoor would complement its existing assets in Australia.
A variety of images will run across digital signage nationwide to raise awareness about populations in decline.
'Merger and acquisition opportunities are always there to be considered.'
The agreement sees Seedooh’s reporting and verification platform integrated into JCDecaux’s system.
JCDecaux plans for Melbourne to become the third most digitised OOH advertising market in the world.
The rollout of Telstra kiosks in Melbourne will follow in the New Year
The contract includes 1,400 advertising panels on tram shelters and 450 trams
Players rewarded their fans with game tickets or vouchers via the screens
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