Matt Morgan: "Consumers reward brands that consistently fulfil their promises across every interaction with unwavering trust and loyalty."
Innocean's Lowercase has been selected to lead Geotab's research to measure and bridge the gap between the ANZ and Southeast Asia B2B...
Things have been hotting up in Cannes, and AI is the subject of all the sordid gossip-mongering.
"AI won’t replace you but you will be replaced by someone who knows how to utilise AI."
Butler replaces Gual Barwell, who departed the agency in January after two years in the CSO role.
"Silence isn’t going to solve anything for us right now."
"Toxicity amongst ourselves makes this multi-billion dollar industry smaller."
"We will be tracking who is using what form of AI and tools on our projects and our clients’ projects."
The bakers included Tony Hale, Peter Horgan, Chris Freel, Stephen Wright, Kerry McCabe, and Andrew Tuitahi.
Resist the AI conferences: "By all means, buy a ticket ... but don’t expect wisdom for yourself or your staff."
For the campaign, FTC has partnered with Paramount, Infinity Bakery, and Bloke Coaching.
