Where ad spend hurts: Digital off 3%, television hammered 13%, news publishing tumbles 20%.
An exclusive webinar this week will give attendees "a solid starting point for understanding how the media year will play out.”
‘Chatter about decline in ad market this year is sadly misplaced,’ says SMI’s Jane Ractliffe
Market down YOY as spend fails to match 2022 record level, but still second-biggest month ever
SMI’s Jane Ractliffe: ‘In the past 10 years the value of the ad market has grown by a remarkable 39.4%’
James Fennessy joins board of US owner, Jane Ractliffe continues running AU/NZ
• SMI AU/NZ managing director Jane Ractliffe comments
“There’s always a need to improve the brand-level ad spend data in the market"
• Outdoor and radio media delivered record July results