Jane Ractliffe
Showing 1 - 10 of 18 results
Australian ad market hits record $9bn, but Television and News Publishing take a major blow in SMI Guideline report
Australia’s media agency market hit a record $9 billion in FY2025, led by digital and outdoor, despite a 7.1% dip in June ad spend, according to Guideline SMI.
by Mediaweek Admin – Aug 5, 2025
Government ad spend continues to ramp up as election date now set
Outdoor, radio and print lead growth in Feb, buoyed by a 46% surge in the government category.
by Emma Shepherd – Apr 2, 2025
Digital, outdoor, and cinema propel growth in CY2024: SMI
Jane Ractliffe: 'The increasing spend on video/streaming sites has shifted the landscape significantly.'
by Emma Shepherd – Feb 3, 2025
Outdoor advertising grows 15.8% in September: SMI Report
Jane Ractliffe: "It's clear many product categories are moving their media investments from both Digital and Television to Outdoor as we’re seeing large category share swings."
by Alisha Buaya – Nov 1, 2024
Guideline SMI July 2024: Paris Olympics boosts ad revenue for Nine Entertainment, softer elsewhere
The value of total bookings is back 7.8% from last year's record level of July ad spend.
by Alisha Buaya – Sep 2, 2024
Ad demand down 1.1% in June, OOH jumps 14.2%: Guideline SMI
"Outdoor is clearly the media of the moment as it’s delivered record levels of ad spend for the June month, the second quarter, the calendar year-to-date and financial year periods."
by Alisha Buaya – Aug 2, 2024
Outdoor media up 1.6% as regional TV and radio stay flat: Guideline SMI
Calendar year-to-date results show the market is back just 2.1%.
by Alisha Buaya – Jul 2, 2024
April ad spend back 5.6%, but news grows 1.8%
"Gambling ad spend is back 19.6% and restaurant ad spend is back 13.6% all due to a 64% fall in revenue from the food delivery subcategory."
by Alisha Buaya – Jun 4, 2024
Ad market falls 6.6% in March, 3.7% in Q1: Guideline SMI
Jane Ractliffe: "It seems as though most marketers are adopting a more cautious approach to their ad budgets in the first half of this year."
by Alisha Buaya – May 2, 2024
SMI Guideline reports February 2024 ad spend back 6% with outdoor holding best
Where ad spend hurts: Digital off 3%, television hammered 13%, news publishing tumbles 20%.
by Talon Editor – Apr 2, 2024
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