The campaign depicts a range of ordinary Australians going about their daily lives, busy with work and family.
"Having the ability to solve problems in a connected way will further deepen our ability to deliver brand experiences that are impossible...
"It’s not often you get to communicate a message that’s serious but also so awkward, it’s tailor-made for comedy."
"We knew we’d never replace the first coffee of the day for Australians and our Kiwi friends. That’s too sacred."
Vince Lagana: "Little Bob hits his older self and Sydneysiders with a truth bomb"
Heather Sheen: "I can't wait to get stuck into driving growth for both clients and the agency"
Megan Miller "Enticing Sydney to save water isn’t an easy task"
"We are super energised by the opportunity that lies ahead in our partnership to help realise those growth plans"
• The agency will develop a new campaign and brand platform for CFS
• She spent the last eight years as head of strategy at The Works
• The agency promises to power Brands with Energy across the customer journey
