• The move comes after Man of Many has seen growth in its local Australian audience
• 70% of respondents indicated they were unaware of how online content providers make their money
• Kohut has 25 years’ experience in market research
"This will bring us back to one of the leading markets in the world."
• Hyde has 20 years’ experience in market research, customer insights and advertising
• Ipsos.Digital will be available in 60 countries by the end of 2021.
BBC News is the fastest growing international news brand in APAC.
The new businesses will significantly expand the Ipsos offering in Australia and New Zealand.
• Changes will allow publishers to better compete for advertising dollars
Hercock joins from Nielsen NZ, where she was the Executive Director of Customer Insights.
CNN reaches 36% of affluent audiences across the world every month via TV and digital
The 10 megatrends that will shape the future from leading global research company Ipsos
10 megatrends that will shape future of the world, IPSOS panel explores how the trends will affect Australia
