• The survey also showed the BBC News as the top international online news brand in APAC
• 44% of Australians say they are familiar with the metaverse
• The senior appointments comes as the market research company's national footprint grows
• The design of the poll will combine online, mobile and landline telephone surveys
• The move comes after Man of Many has seen growth in its local Australian audience
• 70% of respondents indicated they were unaware of how online content providers make their money
• Kohut has 25 years’ experience in market research
"This will bring us back to one of the leading markets in the world."
• Hyde has 20 years’ experience in market research, customer insights and advertising
• Ipsos.Digital will be available in 60 countries by the end of 2021.
BBC News is the fastest growing international news brand in APAC.
The new businesses will significantly expand the Ipsos offering in Australia and New Zealand.
• Changes will allow publishers to better compete for advertising dollars
Hercock joins from Nielsen NZ, where she was the Executive Director of Customer Insights.
